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Braving the crazy traffic at Appa Balwant Chowk just to find one book? Hard pass. Anyone who’s ever had to do it never wants to do it again. Enter Bookstation: the chaos-free version of Pune’s most iconic book market straight to the screen. From every language and genre to academic and non-academic reads across authors and publishers, Bookstation has it all in one place. What’s even better is that you’ll find exclusive titles usually hidden in local lanes without the honking, the sweating, or the circling around for parking. Think of Bookstation as your shortcut to the best bookstores of Appa Balwant Chowk, minus the throbbing headache at the end of your trip.
Braving the crazy traffic at Appa Balwant Chowk just to find one book? Hard pass. Anyone who’s ever had to do it never wants to do it again. Enter Bookstation: the chaos-free version of Pune’s most iconic book market straight to the screen. From every language and genre to academic and non-academic reads across authors and publishers, Bookstation has it all in one place. What’s even better is that you’ll find exclusive titles usually hidden in local lanes without the honking, the sweating, or the circling around for parking. Think of Bookstation as your shortcut to the best bookstores of Appa Balwant Chowk, minus the throbbing headache at the end of your trip.
So, the brief to Ellipsis Digital was to make Bookstation the name people think of when they think “buy books online.” Not just in Pune. Everywhere. So we played it smart. First, we locked in the Pune market with a razor-sharp digital strategy supported by 5-hour hyperlocal deliveries. Once that clicked into place, we levelled up with pan-India deliveries in 3-4 days. Behind the scenes, we put in hours of work taking thousands of books live daily and getting vendors inventory-ready. Our logistics muscles got a serious workout! It was intense and fast, but it taught us the all-important lessons of how to build systems and then to make them look effortless.
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So, the brief to Ellipsis Digital was to make Bookstation the name people think of when they think “buy books online.” Not just in Pune. Everywhere. So we played it smart. First, we locked in the Pune market with a razor-sharp digital strategy supported by 5-hour hyperlocal deliveries. Once that clicked into place, we levelled up with pan-India deliveries in 3-4 days. Behind the scenes, we put in hours of work taking thousands of books live daily and getting vendors inventory-ready. Our logistics muscles got a serious workout! It was intense and fast, but it taught us the all-important lessons of how to build systems and then to make them look effortless.
Total app Installs
Cost per Installs
Total web Traffic
Bounce Rate
Organic FB Page Likes
Total Sales
Organic Insta Followers
Total Orders
6k+
Total app Installs
INR 25/app Install
Cost per Installs
52,934 unique users
Total web Traffic
54.20%
Bounce Rate
684
Organic FB Page Likes
3,75,776
Total Sales
1,483
Organic Insta Followers
1,246
Total Orders
Finally, the day of the Bookstation launch came. We knew we had done the work, put in the hours, but the results were something even we weren’t prepared for. Within a month, the numbers were ticking like a scoreboard in the powerplay. Take a look for yourself!
Finally, the day of the Bookstation launch came. We knew we had done the work, put in the hours, but the results were something even we weren’t prepared for. Within a month, the numbers were ticking like a scoreboard in the powerplay. Take a look for yourself!
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Office Address
Amalanand Bungalow, Plot No. 14 Survey No. 3023/14 Bhambhurda, Mangalwadi Society S B Road, Haveli, Pune, Maharashtra 411016
Office Address
Amalanand Bungalow, Plot No. 14 Survey No. 3023/14 Bhambhurda, Mangalwadi Society S B Road, Haveli, Pune, Maharashtra 411016
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