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Everyone loves an underdog, don’t they? That is exactly how Exer Energy made their debut in the e-scooter industry: as the disruptive player that brought well-designed models of its own. Setting up their production plant in a record time of 45 days, Exer said it loud and clear: we’re going to give all the big shots of the industry a tough competition and we are here to stay. That’s what drew us to the brand as well. We know from experience that a young, enthusiastic team with a quality product can take on the world with the sheer force of their will!
Everyone loves an underdog, don’t they? That is exactly how Exer Energy made their debut in the e-scooter industry: as the disruptive player that brought well-designed models of its own. Setting up their production plant in a record time of 45 days, Exer said it loud and clear: we’re going to give all the big shots of the industry a tough competition and we are here to stay. That’s what drew us to the brand as well. We know from experience that a young, enthusiastic team with a quality product can take on the world with the sheer force of their will!
“Don’t sell specs, sell the feeling.” That was the clear (and honestly speaking, refreshing) brief when Exer Energy came to us. Riding an Exer e-scooter wasn’t about numbers on a sheet, it was about looking good, feeling smooth, and turning heads while you’re at it. That sparked the idea of ‘The Sleek God’ (like Greek God, geddit?) a playful, pop-culture nod that perfectly mirrored the scooter’s design and the rider’s attitude. We rolled out this idea through a launch campaign in phases: teasers that built curiosity, a bold reveal of The Sleek God, and follow-up creatives that spotlighted individual features without killing the vibe. On social media, the content stayed true to the brand’s personality: fun, engaging, confident and never trying too hard. The campaign achieved what it was made for: announcing the arrival of Exer on the e-scooter scene.
“Don’t sell specs, sell the feeling.” That was the clear (and honestly speaking, refreshing) brief when Exer Energy came to us. Riding an Exer e-scooter wasn’t about numbers on a sheet, it was about looking good, feeling smooth, and turning heads while you’re at it. That sparked the idea of ‘The Sleek God’ (like Greek God, geddit?) a playful, pop-culture nod that perfectly mirrored the scooter’s design and the rider’s attitude. We rolled out this idea through a launch campaign in phases: teasers that built curiosity, a bold reveal of The Sleek God, and follow-up creatives that spotlighted individual features without killing the vibe. On social media, the content stayed true to the brand’s personality: fun, engaging, confident and never trying too hard. The campaign achieved what it was made for: announcing the arrival of Exer on the e-scooter scene.
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The launch of the production plant was, in a word, PHENOMENAL. Kicking off on the auspicious day of Dussehra, Exer sold its first e-scooters at the plant itself, even before the dealerships were set! Within just a few weeks, Exer received more than 15 enquiries for dealerships, reached over 50,000 people, and got 55% impressions from the promotions. And we gave ourselves a little pat on the back!
The launch of the production plant was, in a word, PHENOMENAL. Kicking off on the auspicious day of Dussehra, Exer sold its first e-scooters at the plant itself, even before the dealerships were set! Within just a few weeks, Exer received more than 15 enquiries for dealerships, reached over 50,000 people, and got 55% impressions from the promotions. And we gave ourselves a little pat on the back!
Office Address
Amalanand Bungalow, Plot No. 14 Survey No. 3023/14 Bhambhurda, Mangalwadi Society S B Road, Haveli, Pune, Maharashtra 411016
Office Address
Amalanand Bungalow, Plot No. 14 Survey No. 3023/14 Bhambhurda, Mangalwadi Society S B Road, Haveli, Pune, Maharashtra 411016
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