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Sleep-deprived, over-caffeinated, and running on fumes? Yep, that’s young India. But the dream defenders at Naptrap thought the whole let’s-make-up-for-lost-sleep-sometime-later thing wasn’t a great strategy for anyone. Thus, India’s first Specific Benefit Driven (SBD) mattress brand was born! Using the ultra-superpowers of smart sleep science and future forward tech, Naptrap built mattresses for an always-on, always-moving generation. The mission was simple: better sleep, fewer groggy mornings, and breaking the vicious cycle of insomnia and anxiety.
Sleep-deprived, over-caffeinated, and running on fumes? Yep, that’s young India. But the dream defenders at Naptrap thought the whole let’s-make-up-for-lost-sleep-sometime-later thing wasn’t a great strategy for anyone. Thus, India’s first Specific Benefit Driven (SBD) mattress brand was born! Using the ultra-superpowers of smart sleep science and future forward tech, Naptrap built mattresses for an always-on, always-moving generation. The mission was simple: better sleep, fewer groggy mornings, and breaking the vicious cycle of insomnia and anxiety.
Let’s be honest: most of us treat sleep like a ‘future problem.’ Bad mattress? Adjust. Sleepless nights? Power through. Well, Naptrap wasn’t buying it. With smart tech, the right balance of firmness and softness, and mattresses built for real human needs, they already had a kickass product to work with. So, they brought Ellipsis Digital on board to give them an idea that would spread the word and position the mattress as a real fix. And that idea was ‘Ab India soyega sahi’, a campaign that called out the problem and offered an honest to goodness solution. Organising India’s first online mattress exchange, we invited people to ditch what wasn’t working and upgrade to sleep that actually suited their bodies. The campaign set out to do (and did!) one simple thing: help India sleep better, feel better, and wake up ready to take on the day.
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Let’s be honest: most of us treat sleep like a ‘future problem.’ Bad mattress? Adjust. Sleepless nights? Power through. Well, Naptrap wasn’t buying it. With smart tech, the right balance of firmness and softness, and mattresses built for real human needs, they already had a kickass product to work with. So, they brought Ellipsis Digital on board to give them an idea that would spread the word and position the mattress as a real fix. And that idea was ‘Ab India soyega sahi’, a campaign that called out the problem and offered an honest to goodness solution. Organising India’s first online mattress exchange, we invited people to ditch what wasn’t working and upgrade to sleep that actually suited their bodies. The campaign set out to do (and did!) one simple thing: help India sleep better, feel better, and wake up ready to take on the day.
Total web Traffic
Bounce Rate
Organic FB Page Likes
Total Sales
Organic Insta Followers
Total Orders
102,367 unique users
Total web Traffic
57.70%
Bounce Rate
1706
Organic FB Page Likes
6,71,709
Total Sales
1,076
Organic Insta Followers
772
Total Orders
The campaign hit a very real place for its audience: losing out on zzz and then not being able to function the next day. The response we got from young Indians wanting to break this vicious cycle was tremendous, to say the least. We ended up generating more than 400 leads from the Naptrap website and its Facebook page within a very short time!
The campaign hit a very real place for its audience: losing out on zzz and then not being able to function the next day. The response we got from young Indians wanting to break this vicious cycle was tremendous, to say the least. We ended up generating more than 400 leads from the Naptrap website and its Facebook page within a very short time!
Office Address
Amalanand Bungalow, Plot No. 14 Survey No. 3023/14 Bhambhurda, Mangalwadi Society S B Road, Haveli, Pune, Maharashtra 411016
Office Address
Amalanand Bungalow, Plot No. 14 Survey No. 3023/14 Bhambhurda, Mangalwadi Society S B Road, Haveli, Pune, Maharashtra 411016
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