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When the COVID-19 pandemic hit the world, it became the main villain in everyone’s story. As clean air turned into a daily concern, the demand for air purification systems skyrocketed overnight. What people needed wasn’t hype (there was enough of that going around), but reliable protection that actually worked and didn’t cost a fortune. That’s where Vatashi stepped in. Born out of Pune Polymers’ commitment to help people breathe safer, Vatashi began a serious mission: building high-efficiency car air purification systems right here in India. In collaboration with BARC, Vatashi had developed a HEPA filter-based P100 face mask to protect doctors and scientists working on the frontlines. So, a car air purifier was only the next natural step. With its expert, highly driven team, the brand went on to create cost-effective, high-performance car air purifying systems designed to offer real protection, even against viruses like COVID-19.
When the COVID-19 pandemic hit the world, it became the main villain in everyone’s story. As clean air turned into a daily concern, the demand for air purification systems skyrocketed overnight. What people needed wasn’t hype (there was enough of that going around), but reliable protection that actually worked and didn’t cost a fortune. That’s where Vatashi stepped in. Born out of Pune Polymers’ commitment to help people breathe safer, Vatashi began a serious mission: building high-efficiency car air purification systems right here in India. In collaboration with BARC, Vatashi had developed a HEPA filter-based P100 face mask to protect doctors and scientists working on the frontlines. So, a car air purifier was only the next natural step. With its expert, highly driven team, the brand went on to create cost-effective, high-performance car air purifying systems designed to offer real protection, even against viruses like COVID-19.
Air purifiers wasn’t a shiny new category with zero competition. The market was already crowded with big players, loud claims, and products that all looked… pretty much the same. Standing out wasn’t going to be easy. That’s when Ellipsis Digital came on board. And instead of selling yet another car accessory, we flipped the script. The idea was simple but powerful: this wasn’t something for your car, it was something for you. Vatashi was a brand that put your health first, inside the car and beyond it. And just like that, Vatashi stopped blending in and started making sense.
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Air purifiers wasn’t a shiny new category with zero competition. The market was already crowded with big players, loud claims, and products that all looked… pretty much the same. Standing out wasn’t going to be easy. That’s when Ellipsis Digital came on board. And instead of selling yet another car accessory, we flipped the script. The idea was simple but powerful: this wasn’t something for your car, it was something for you. Vatashi was a brand that put your health first, inside the car and beyond it. And just like that, Vatashi stopped blending in and started making sense.
Total web Traffic
Bounce Rate
Organic FB Page Likes
Organic Insta Followers
61,476 unique users
Total web Traffic
49.10%
Bounce Rate
1091
Organic FB Page Likes
713
Organic Insta Followers
Launching the brand wasn’t a walk in the park. The market was noisy, there was competition everywhere we looked, and earning the attention of the audience took time. But with a focused strategy, clear positioning, and a whole lot of consistency, things started to click. Momentum built. Awareness followed. And soon enough, the results began telling a story of their own!
Launching the brand wasn’t a walk in the park. The market was noisy, there was competition everywhere we looked, and earning the attention of the audience took time. But with a focused strategy, clear positioning, and a whole lot of consistency, things started to click. Momentum built. Awareness followed. And soon enough, the results began telling a story of their own!
Office Address
Amalanand Bungalow, Plot No. 14 Survey No. 3023/14 Bhambhurda, Mangalwadi Society S B Road, Haveli, Pune, Maharashtra 411016
Office Address
Amalanand Bungalow, Plot No. 14 Survey No. 3023/14 Bhambhurda, Mangalwadi Society S B Road, Haveli, Pune, Maharashtra 411016
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