The best performance marketing agency for better ROI | Ellipsis Digital

Performance Marketing

case study

INDUSTRY

Real Estate - Premium Residential

Client: Kanchan Developers

Location: Pune

Campaign Objective:

Drive brand visibility & generate highly qualified luxury buyer lead

Business Challenges

Low lead inflow

Weak brand recall in micro-market

3 & 4 BHK Residences

Ticket Size: ₹1.60 Cr* – ₹3.00 Cr*

Poor site visit numbers

Project configuration

Garden Residences & Penthouses

Marketing Statistics

Campaign Budget

40 Lakh

Leads

1600+

Booking Conversation

3.6%

CPL

₹ 2,400

Site Visit Rate

26%

CPL Reduced By ↓

32%

Qualified Leads

2.4X

INDUSTRY

D2C – Kids Furniture

Client: Waddle and ROO

Location: India (Pan-India E-commerce)

Business Goal

After auditing the full funnel, we built a monthly performance marketing roadmap aligned to revenue targets.

Business Challenges

The brand was experiencing stagnant revenue growth despite running paid ads. Rising acquisition costs, low repeat purchase rate, and poor funnel conversion were impacting profitability. High competition in kids furniture further diluted visibility.

Key actions:

Platform-wise budget allocation (Meta, Google, Retargeting)

Funnel restructuring (Prospecting → Remarketing → Loyalty)

Website CRO recommendations

Bundling & AOV growth strategy

Repeat purchase automation (Email + WhatsApp)

Scale profitable revenue while improving acquisition efficiency.

Marketing Statistics

Campaign Budget

₹120,000

CAC ↓

28%

ROAS

4.3X

AOV ↑

34%

INDUSTRY

Healthcare – Multi-speciality HospitaL

Client: Kamineni Hospitals

Location: India (LB Nagar, King Koti, Vijayawada)

Campaign Objective:

Enhance brand visibility and generate high-quality patient leads for:

Orthopedic services

Fertility treatments

Women and child care

International patients (Bangladesh – Medical Tourism)

Business Challenges

The hospital aimed to expand digital reach and patient acquisition but faced:

Low appointment bookings for specialized services

Limited awareness of international medical tourism offerings

Weak digital visibility in orthopedic, fertility, and women & child care verticals

Impact Highlights:

CPL reduced by 32% across campaigns

2.4X increase in qualified patient inquiries

Average appointment booking rate improved to 27%

Strengthened digital presence and brand recall in target micro-markets

Key Results

Campaign	Budget	CPL	Leads	Appointment Rate	Conversion to Treatment
Orthopedics	₹40L	₹2,400	1,600+	26%	3.6%
Fertility	₹35L	₹2,100	1,800+	28%	4%
Women & Child Care	₹30L	₹1,900	1,500+	30%	4.2%
Bangladesh / International	₹20L	₹3,200	600+	22%	2.8%

Takeaway

Targeted digital campaigns across specialties and geographies can significantly enhance lead quality, appointment rates, and international patient inflow, building a strong brand recall for premium healthcare services.